Interview to Román Sánchez, Marketing Manager at Sustainable Innovations
Q: What are the main strategies behind the exploitation and the dissemination of the project?
A: Sustainable innovations will develop the exploitation & dissemination strategies in PERFORM focusing on the Key Exploitable Results (KERs) of the project
- the manufacture of a modular, mobile & versatile electrochemical PowerPlatform for the valorization of the biobased feedstocks;
- the key technologies that are being developed within the project;
- the high-quality, industrially significant chemical building blocks (valeric, maleic & adipic acid) that will be generated from biomass feedstocks demonstrating the PERFORM concept;
- the valorization of those building blocks into biobased & biodegradable polymers & plastics.
Sustainable Innovation is conducting the necessary assessments to ensure the most efficient market uptake, including the market analysis, recommended exploitation paths and IPR management for every KER. Besides, it is managing the dissemination of the results to the key stakeholders & the general audience through the most appropriate channels, with the final aim of maximizing the adoption of PERFORM innovations.
PERFORM will ultimately contribute to the sustainability & competitiveness of the chemical industry across Europe by substituting fossil-based feedstocks by its biobased alternatives and applying paired electrosynthesis to the chemical transformation processes, and that objective will be achieved thanks to the dissemination & exploitation activities that are being designed.